ImageWorks Creative Blog

Faith in Marketing

Posted by Scott May 3, 2009

Start with Faith in your Brand

We all have faith... in something. But "faith" and "marketing" are a pair of words you don't often see associated together.

After all what is marketing?

The American Marketing Association's new definition of marketing is as follows.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

I would define the "creating" part as branding, and the communication and promotion of the brand as "marketing" - bygones…

The important part is to have complete faith in your marketing efforts…which first requires complete faith in your "brand image" (The image formed in a prospects mind when they interact with your brand)

Your brand image consists of key online and offline elements such as:

  • Your website
  • Your logo and collateral
  • Your brochures and sales kits
  • Your email campaigns
  • Your blog
  • Ads/Direct Mail
  • Your presentations
  • White papers/eBooks
  • And much much more…

You will know when you have faith in your brand image…it's unmistakable…because you c and not WAIT for prospects to see and interact with your brand because you KNOW they will be impressed.

Back to faith in marketing:

Times are tough, no doubt. But as competitors falter, or decide (for reasons unknown to any common logic) to STOP marketing…it is the perfect time to gain market share by continuing to marketing your brand with confidence…and of course faith. Email was reported to have a 56/1 ROI in an 08 study…see the best ROI as reported by Marketing Sherpa here: http://www.imageworksstudio.com/lounge/helpful-articles-ebooks/best-marketing-roi-strategies/index.html

By charging forward with renewed faith in your marketing strategies, and confidence in your brand you can increase your brand awareness, build valuable impressions, and INCREASE revenue, even in a down economy.

So have faith, be steadfast in your commitment and keep on marketing…the results will be rewarding.

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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