ImageWorks Creative Blog

Is Your Brand Working For You, or Against You?

Posted by Scott November 10, 2009

If your brand design isn’t helping your bottom line, it’s time for brand rejuvenation.

Did you know that your visitors are evaluating your company’s credibility based on your website’s visual design alone? A whopping 85% of consumers visit websites before making a purchasing decision, so a positive first impression of your online brand is absolutely crucial to your bottom line.

How Effective is Your Brand?

Is it time to think about rejuvenating your brand? Think about these statements as they pertain to your brand and website:

  1. I hardly ever (or never) receive compliments on my logo or website.
  2. I receive a lot of email or phone calls from visitors to my website who aren’t sure what my company does.
  3. My offline collateral (brochures, direct mail pieces, business cards) is inconsistent with my website.
  4. I’m not even sure if I have a brand, and I don’t know where to start.

If you’ve answered “Yes” to any of these questions, then your brand is no longer working for you – it’s working against you. It’s time to think about how to jumpstart your brand to yield bottom line results for your business.

Give Potential Customers What They Want—Not What You Want.

Consider this: 46% of online sales are lost due to the website’s failure to build trust and credibility with the visitor.

What does this mean to you?

  • Your website needs to have a professional look and feel in order to build trust in your brand and products.
  • Your website must clearly convey your unique value proposition and distinguish your offerings from those of your competitors. In other words, it needs to answer your visitor’s most important question: "What’s in it for me?"

Websites should be designed from the ground up to be a prime conversion tool for all products and services…this is not to say that print media should be ignored, though. Sales kits, brochures, direct mail and other print ads are still vital; however now these materials will trigger a visit to your website, which in turn starts a whole new sales cycle.

Stale brands = stale sales.

A powerful brand should never be abandoned or risk becoming “stale” for lack of updating and enhancements. Even the most successful companies update their brands frequently to stay ahead of the competition and to continually arouse consumer interest. They realize that branding is about the total customer experience – and your brand should be no different. Investing in your brand today means investing in your company’s growth tomorrow.

Let Imageworks Put the Power Back in Your Brand – And Your Bottom Line!

We have more than 14 years of hands-on experience helping small, medium-sized and large enterprises meet their branding and marketing objectives. We provide a broad range of branding and creative solutions to help you meet your unique goals. We are happy to share our ideas for building or rejuvenating your corporate brand, so get in touch with us today!

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000


1776 I St NW
Washington, DC 20006

(202) 803 7980

Download our PDF Brochure Our "Pitch Deck”

Get It Now