"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"


What should a good logo design accomplish? First, it helps you get noticed and become memorable. Next, it works with your tagline to define your niche market and/or your competitive edge. A proper company name, logo design and tagline should all work together to create an enticing brand experience.
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
There are various types of logos your company may need. Variants like having custom illustrated artwork or “logo marks” take a lot more time than a text logo, see below:
Once you have a solid logo it’s time to put together your full digital identity. Part of this is your normal business stationery consisting of business cards, envelopes, letterheads, memos, thank you cards, etc. Here are some other important brand assets to consider, and we highly recommend them:
Every brand needs a graphical standards guide to ensure consistency across media and assets. This ensures that your company’s image and personality are always on point and identifiable to your audience. We begin with the below deliverables, which may vary based on project needs and the particulars of your organization.
Who are you as a company? What do you stand for and what drives you forward? These questions and more are typically answered by a set of language standards that tell the story of your brand. Together, they form your organizational ethos and goals – your brand’s DNA, if you will. Things like:
Are you ready to start planning your project? Let's start the discussion so we can learn your brand and business goals.
Talk to us about your project!
Happy creating! For an immediate response, call us now at (703) 378-0000.
"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"
"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."
"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."
"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."
"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "
"ImageWorks knew exactly what I needed and provided it quickly and economically."
"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"
"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."
"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."
"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."
"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"
3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151
(703) 378 0000
1776 I St NW
Washington, DC 20006
(202) 803 7980